Content Creation

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One of the most important aspects of having a website is keeping your visitors engaged. If they are engaged, and interested in what you are offering, they will keep coming back for more. The name of the game here is continuously adding content. This can be done in many ways, and it all depends on what you are trying to accomplish with your site.

Sometimes it is simple, you are selling sporting goods, so you send out a newsletter stating, “Friday Only, 50% off all sporting apparel”. That may be enough to draw people to the site and generate sales. But are you leaving every stone unturned? What about making that same announcement on social media? What about a blog post on your site talking up a limited-edition jersey that will be on sale? What about a video of someone comparing a product or showing how to bury a three like the hottest NBA rookie? The ideas are almost limitless.

So at this point, do you have to individually add all of this to every one of your social media sites? To your blog? What can be done to make this process easier? You can automate a lot of these tasks. This will save you time and allow you to focus on other aspects of your business that require your attention. You still need to come up with great content, it is just quicker and easier getting the word out about it.

As mentioned above, you need to provide content often. Get your audience on a schedule. Look at successful tv shows or podcasts, most release new episodes once a week and can maintain their popularity. Look at the stats, the day they release content, the audience data skyrockets, and then it diminishes from there. Content on your website or social media should be treated in a similar fashion. Get your audience used to going to your site on specific days. “Check out my product reviews on Wednesday”, “See what movies I recommend for the weekend on Friday”. Get them to subscribe and coming back often.

Social media, however, is not for every business. This does not mean you should give up on it, it just means you need to maintain realistic goals. The rhetoric is usually “you need a presence on social media”. If you are a logistics company, what are the chances that you are going to obtain a new client via Facebook, Instagram, or Tik Tok? Thinking that just because you are on there equates to a bump in business is irrational. But that is what some people are being sold.

Can you use social media as another way to reach out to people? Without a doubt, you can advertise, and use a page or a group to keep people engaged. But is this something potential clients will investigate before securing your services?  While it works for some industries, it may not for others.

If you have a medical office, a page on social media can be used as a calling card. And sure, you can talk up your staff, and your equipment all you want, post funny memes related to your field.  But does posting a video of you performing the root canal of the week make sense?

Navigating the fine line of social media, newsletters, blog posts, and page rankings takes time. Time you may not have because you and your staff are concentrating on other aspects of your business.

Several options are offered for content creation. There is a blogging content creation package where three hundred word minimum articles will be created exclusively for your site. The cost for this package will vary based on how many articles are required per week, and any additional work is required, like publishing the same articles to social media platforms.

There is a standard social media content creation package, where posts will be curated for various platforms like Facebook, and Twitter. The premium social media content creation package adds Instagram, Tumblr, Pinterest, Telegram, and LinkedIn to the mix.  It also includes scheduled retweets of content.

The content creation packages can be combined at a discounted cost.  Multiple service packages can also be combined for a discounted rate.


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